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The Game Effect News










Jaffe is known to publicly use colorful language, but not necessarily to be publicly offensive. No, it is not "necessarily a great way to represent [the] industry," but Jaffe (not that I am attempting to speak for him) seems to speak of himself as being somewhat apart from the industry -- as you stated, he does not like the current cinematic direction of games.
Also, for members of the press industry to attempt to smear the game industry, via Jaffe, by taking his quote out of context only makes the press industry look bad. Thankfully, games have their own press now, allowing people such as yourselves to represent both the game and press industries in manners that are proper.
Jaffe was being vulgar within an "appropriate" context, discussing a mature-rated game -- it was a joke, a joke more humorous and less insulting than bad press.